Listing in the Winter Attracts More Serious Buyers

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A recent study of more than 7 million home sales over the past four years revealed that the season in which a home is listed may be able to shed some light on the likelihood that the home will sell for more than asking price, as well as how quickly the sale will close.

最近一項對過去四年內700多萬戶房屋銷售的研究表明,房屋上市的季節可揭示房屋出售價格高過開價的可能性,以及多迅速的成功出售房屋。

It’s no surprise that listing a home for sale during the spring saw the largest return, as the spring is traditionally the busiest season for real estate. What is surprising, though, is that listing during the winter came in second!

並不令人驚訝,在春天期間出售的房屋出售回報最大,因為春天是傳統上房地產市場最繁忙的月份,然而令人驚訝的是,冬季房屋上市位居第二名!

“Among spring listings, 18.7 percent of homes fetched above asking, with winter listings not far behind at 17.5 percent. While 48.0 percent of homes listed in spring sold within 30 days, 46.2 percent of homes in winter did the same.”

“在春季房源中,18.7%的房屋以超過開價售出,冬季上市房屋為離不遠的17.5%。春天上市的房屋中有48%在30天內售出,在冬季也有46.2%的房屋如此快速售出。”

The study goes on to say that:
研究接著表示:

“Buyers [in the winter] often need to move, so they’re much less likely to make a lowball offer and they’ll often want to close quickly — two things that can make the sale much smoother.” 

“買家[在冬天]通常需要搬家,所以他們不太可能開出不合理的低價,並往往想要快速成交 – 這兩件事情可以使銷售更順利。”

Bottom Line
結論

If you are debating listing your home for sale in 2017, keep in mind that the spring is when most other homeowners will decide to list their homes as well. Listing your home this winter will ensure that you have the best exposure to the serious buyers who are out looking now!

如果您正在決定是否在2017年出售您的房屋,請記住,春天是大多數其他屋主決定出售房屋的季節,在冬天搶先出售您的房屋可確保有最好的曝光率,吸引現在正在尋找房屋的認真買家!

The study used the astronomical seasons to determine which season the listing date fell into (Winter: Dec. 21 – Mar. 20; Spring: Mar. 21 – June 20; Summer: June 21 – Sept 21; Autumn: Sept 21 – Dec. 20).

此研究使用天文季節(冬季:12月21日 – 3月20日;春天:3月21日 – 6月20日;夏季:6月21日 – 9月21日;秋季:9月21日 – 20)。

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