Market Your House for Maximum Exposure / 賣屋行銷計畫

中文

939 DERRINGER LANE, DIAMOND BAR
939 Derringer Lane, Diamond Bar. Offered at $1,980,000.

Once you’ve made the commitment to sell your home, chosen a Realtor to represent you, and established a list price, it’s time to work with your Realtor to market your property so it sells as quickly as possible.

Your Realtor should share a marketing plan with you, but the more you know about the process of selling your home the easier it is to support your Realtor’s efforts.

Pre-Market Tips

The day your home goes on the market it should be in prime condition and priced right to attract the most potential buyers. While your Realtor can help you determine an appropriate price and can offer suggestions to make your home more appealing, your job is to put in the work to get your home pristine clean and to remove clutter and personalization.

Buyers want to see a home where they can visualize themselves living. If buyers see an overstuffed closet, they’ll assume the home lacks storage space; and if your kitchen counters are cluttered, they’ll think the space is too small.

Provide your Realtor with tips about what you love best about your home and community that can be incorporated into your marketing materials.

Your Realtor can advise you on what you need to repair before putting your home on the market. You can also visit other homes that are for sale, or even local model homes for ideas on ways to present your home to potential buyers.

What to Expect From Your Realtor

Many Realtors have experience staging homes, or they can bring in a stager to rearrange your place. In addition, your Realtor should market your home in multiple ways:

  • Research the market to identify potential buyers to target for direct mail.
  • Reach out to other real estate brokers and agents who work with buyers in your price range.
  • Take excellent photos or hire a professional photographer to showcase your home online with attractive pictures.
  • List your home on the local Multiple Listing Service and make sure it receives maximum exposure on multiple websites.
  • Take a video of your home or produce a virtual tour with numerous photos so your home can be viewed in-depth by buyers looking online.

Once buyers begin visiting your home or contacting your Realtor, your agent should respond as quickly as possible to keep the momentum going. Every visitor to your home or their agent should be contacted by your Realtor to get feedback on your home and to gauge their interest.

What Your Realtor Should Expect From You

While your Realtor does the heavy lifting when it comes to marketing, as a seller you need to support your Realtor in several ways:

  • Keep your home as clean, neat and odor-free as possible while your home is on the market. This may mean that you have to give up cooking your favorite liver-and-onions dish and that you have to bribe your kids to make their beds and take out the trash every day.
  • Make your home as available as possible to buyers, no matter how inconvenient it is for you and your family. Your home won’t sell if no one can see it.
  • Leave the house when buyers are there, since studies have shown that buyers linger and look more carefully when the homeowners aren’t present.
  • Lock up your pets or take them away when buyers are visiting, especially during an open house when multiple visitors are expected.
  • Provide information to buyers about community amenities or neighborhood sports leagues so they can appreciate your home’s location.

If you and your Realtor develop a team approach to selling, you’ll benefit from a quicker and more pleasant real estate transaction. source: Realtor

939 Derringer Lane, Diamond Bar. Offered at $1,980,000.
939 Derringer Lane, Diamond Bar. 開價$1,980,000 美金.

當您一旦決定出售房屋,選擇了一位合作的房仲,並訂好了出售價格,接下來就是和房仲共同合作將您的房屋在最短的時間內出售。

您的房仲應該要提供給您一份完整的行銷計畫,但是您個人也應該對如何行銷有個大略的了解,這樣可幫助您的房仲更有效的宣傳行銷您的房屋。

行銷前的準備

房屋一上市就應該是最佳出售狀況,定價必須合理,才能吸引眾多買家上門。您的房仲可給幫助您決定售價,並給您如何讓房屋看來更美觀的建議。您的工作則是將您的房屋徹底清潔乾淨,並移除雜物和私人物品。

購屋者希望您想像自己住在這個房屋裡,當他們看到過於擁擠的衣櫃,會覺得這個房屋的儲藏空間一定不夠大,如果廚房流理台上堆滿了雜物,他們會覺得那一定是廚房太小。

讓您的房仲知道您最喜歡這個房屋的哪些優點,和您的住家社區和周圍環境的優勢,這些都可包括在您的宣傳行銷重點中。

您的房仲也可建議您賣屋前該整修的地方,您也可以去參觀目前市場上的出售屋,或是新建社區的展示屋,來增加多點讓您的房子更加美觀的主意。

對房仲的期許

許多房仲都有售前房屋裝飾的經驗,也可以雇用售前房屋裝飾公司的專業人員來美化您的房屋。除此以外,您的房仲也可以增加以下行銷方式:

  • ​研究市場和設定買家市場後寄出宣傳郵件。
  • 與其他房仲保持聯絡尋找合適買家。
  • 雇用專業攝影師照出最佳照片以吸引在網路上找尋房屋的買家。
  • 將您的房屋登錄在MLS系統上確保您的售屋資料將出現在所有售屋有關網站上。
  • 幫您製作房屋影片讓網路上的買家能更清楚地瞭解房屋狀況。

一旦買主上門參觀,或是與您的房仲聯絡,您的房仲應該要盡快與對方聯絡。您的房仲應該要與每一位上門參觀的客人和房仲保持聯絡,確保他們的買房興趣和意願,並可詢問客戶對您的房屋的任何意見。

房仲對您的期許

房仲的市場營銷工作確實繁重,您可做以下事項協助房仲出售您的房屋:

  • ​保持房屋乾淨整潔無異味,這表示也許您無法烹煮味道較重的餐點,或是要請孩子每天鋪床,或是每天倒垃圾等等。
  • 盡量配合買家的時間讓他們來參觀,也許這對您和家人來說有點不方便,但買家如果沒辦法參觀您的房屋,房屋就沒辦法出售。
  • 買家上門參觀時請離開,研究報告指出,屋主不在場時,買家看屋逗留時間較久,看得比較仔細,也會對房子更有購買意願。
  • 將寵物關進籠子中,或是帶離房屋,尤其是在您知道會有許多買家上門的開放參觀日。
  • 提供買家社區或是住家環境周圍的資訊,讓買家更加喜歡您的房屋所在地區位置。

當您和您的房仲共同合作行銷,您的房屋肯定能更容易和更快速出售成功。

Eileen & Angie Tien
Orange County and Los Angeles Real Estate Realtors
田艾茹 & 田艾君
美國加州橙縣與洛杉磯地區房地產專業經紀仲介
Contact Us
聯絡我們:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s