How to Set the List Price of Your Home / 售屋開價指南

中文

265 BELLEFONTAINE STREET, PASADENA
265 Bellefontaine Street, Pasadena

Your Home’s First Price Should Be Its Best Price

If you’re putting your home on the market, especially if you live in an area where prices are going up and buyers are competing for homes, you may be tempted to try listing it at a high price just to see if you can get it.

Don’t do it.

Experienced Realtors will tell you that pricing your home appropriately from the beginning is critical to getting it sold quickly and at the best price. Research shows that overpricing your home and then dropping the price several times while it languishes on the market usually leads to selling it at a much lower price than what you originally should have asked for it. The longer a home stays on the market, the deeper the discount is likely to be off the original price.

For example, according to McEnearney Associates, a McLean, VA, real estate company, homes that sold in August 2013 within their first week on the market sold for an average of 2.08 percent above list price. Homes that lingered on the market for four months sold for an average of 11.53 percent below their original price.

How to price your home correctly

Many homeowners want to set their list price based on what they paid for their home, the balance of their mortgage, or on the profit they want to make so they can move into another home. In reality, your home is worth only what the market will bear. If you price your home too high, some potential buyers won’t want to look at it at all, while others will simply walk away without making an offer.

If you’re interviewing several Realtors to choose a listing agent, you may be tempted to pick the sales professional who suggests the highest price for your property. But sellers, like buyers, need to beware. The Realtor who provides the best comparative market analysis and explanation of how your home should be priced will be more likely to sell your home quicker and for a higher price than someone who tells you only what you want to hear.

A comparative market analysis should include sales prices for similar nearby homes that sold in the last month or two. In addition, many Realtors include prices for homes currently on the market that will be your competition, as well as homes taken off the market because they didn’t sell. Other data Realtors can use to suggest a price range include how many days homes were on the market at various price points and the average difference between the list prices and sale prices on homes that have sold.

Your Realtor can help you estimate who might want to buy your house and what else those buyers are looking at so you can measure your price against the competition.

A knowledgeable Realtor can factor in all of these issues in the context of your local market conditions, including whether home prices are rising or falling and whether it’s a buyer’s or seller’s market.

Choose the right professional to help you with your home sale and then listen to your Realtor’s advice and your transaction is more likely to go through quickly and smoothly from the beginning. – source: Realtor

265 BELLEFONTAINE STREET, PASADENA當您欲出售房屋,開賣價應該是訂在最實際合理的價格。如果您住在房價持續上升的區域,而購屋者都在拚著競爭買房,當您的售屋上市時,您可能會想開出高價,嘗試以高於市場售價賣出。​

千萬不要這麼做!

有經驗的房仲會告訴你,正確合理的售價可讓您的房屋在最短的時間內以最佳的價錢出售。研究報告指出,最初售價過高的房屋,之後又再降價,並在市場上滯留多日,導致最後出售價格反而更低。在市場上出售時間過久的房屋,最後售價一定大打折扣。

舉例來說,McEnearney Asoociation 房地產公會統計結果,在2013年8月份,第一週上市便賣出的房屋,平均售價比原定開價高出2.08%,而在市場上四個月後才出售的房屋,平均售價比原定開價跌低了11.53%​。

如何正確決定開賣價錢

許多屋主設定開賣價格的方法為:以當初購屋的價格,貸款餘額,或可賺的利潤以供購買另一個新屋來當標價基礎。而在現實世界中,您的房屋只值市場目前能承受的價格。如果房屋開價過高,有些買家連看屋都不願意,就算看了房屋也很喜歡的買家,可能覺得價格太高而直接放棄。

當您面試訪談您要雇用賣屋的房仲時,可能會想挑選那位提出賣屋開價最高的房仲,但是賣主,就和買主一樣,還是要小心謹慎選擇。能提供最好的市場分析與清楚解釋如何正確開價的房仲,比起只會講您想聽的話和建議開出高價的房仲,絕對能以更短的時間以更高的價格賣出您​的房子。

市場分析比較應該包括在過去一兩個月中附近類似的住宅銷售價格,此外,許多房仲也會將目前在市場上的競爭房屋售價,和下市未出售房屋的價格包括在內。其他設定開價的資料還包括房屋售價與市場上停留日關係,平均開價與售價差異等等。

您的房仲可幫助您預估什麼樣的買主會想買您的房子?這些買家正在尋找什麼樣的房子?您可依據預設買家資訊來設定可在競爭出售屋中脫穎而出的開價。

一位知識經驗豐富的房仲,可歸納所有當地市場因素提供給您,包括房屋價格是否上漲還是下跌,目前為買方還是賣方市場等資訊。

選擇正確的房仲來幫您出售房屋,並聽從房仲的專業建議,可幫助您快速並順利的賣出房屋。​

Eileen & Angie Tien
Orange County and Los Angeles Real Estate Realtors
田艾茹 & 田艾君
美國加州橙縣與洛杉磯地區房地產專業經紀仲介
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